We believe in transparency, simplicity, and integrity.

We will always challenge the status quo.

We are bold, fearless, and authentic.

We advocate for your story to be heard.

We are Spoke & Wheel Strategy.

Bespoke marketing with authenticity.

We minimize the overwhelm of marketing while maximizing value and impact. We work to uncover insights and understand you inside and out so we can be your best advocate. We tell your story authentically and confidently to the audience you strive to reach. We are industry experts with more than 15 years of experience who demystify marketing, make the process approachable, and provide meaningful results.

  • “After a 7-year gap since my last game, I felt very unsure about how to approach marketing for [Dicey Dungeons]. I'm used to working alone, and finding somebody who really understands all this felt impossible, so I feel very, very lucky to have found Dana. It was her job to care about making sure other people cared about the game, and she was fantastic at it. Dicey Dungeons had a phenomenal launch, and is now the most successful game I've ever worked on. Within its first month, it outsold the steam sales for my previous two games VVVVVV and Super Hexagon — put together. We couldn't have done it without her."

    Terry Cavanagh — Developer, Dicey Dungeons

Item 1 of 3

We’re proud to have worked with talented clients across the globe to share their story.

Here’s just a sampling of our clients, past and present:

Why work with us?

  • Deep Dive Approach

    We believe people make purchasing decisions from an emotions-centered place. That’s just one reason why we work to understand what makes your game, product, or brand uniquely yours on a holistic level, way beyond features, that emphasizes the emotional experience and ensures we can be your best advocate.

  • Integrated Marketing

    Marketing shouldn’t be an afterthought but an integrated part of your process. We take a holistic marketing approach, working to cultivate engagement across a myriad of memorable touchpoints.

  • Authenticity & Transparency

    Cultivating a meaningful relationship with our clients is paramount. That’s why we’ll do our best to represent you authentically, and always be honest with you about what we think will or won’t work.

  • Strategic and Customized Brand Strategy

    We tailor our marketing and PR efforts to your specific goals, budget, needs, and timelines. We don’t believe in one-size-fits-all marketing.

  • Reaching Those Who Matter

    We execute targeted marketing and PR to reach the right people at the right time, with the right message.

  • “I enthusiastically recommend Spoke and Wheel Strategy, led by Dana, for their exceptional work with our Digital Marketing and Branding. Mimo Monitors has partnered with them for several years, and they've been instrumental in our growth, handling our day-to-day marketing operations along with our long-term strategy with precision. Their strategic insights and innovative campaigns have consistently elevated our brand, making them an invaluable asset to any organization seeking excellence in marketing services.”

    David Anderson — CEO and President, Mimo Monitors

Item 1 of 4

Let’s reach your goal together.

We look forward to hearing from you about your marketing, PR, and brand strategy needs and how we can collaborate to bring them to life.